This isn’t a brand. It’s a body of work. And it started with a girl who was always too much, too brown, too loud — and made herself small just to survive.

I was born in Castletown, a working-class mining village where softness was a luxury no one could afford.
I learned early how to perform.
How to disappear.
How to become someone worth keeping.

I lost my mum at 11.
Became a mother at 19.
Came out in my 30s.
Broke in my 40s.
And built everything you see now - in the in-between.

Because I’ve played every version of the good girl.
The high achiever. The straight one. The stable one. The over-functioning, under-breathing woman holding it all together while slowly losing herself in the process.

And when I couldn’t hold it anymore?
I stopped.
Quietly.
In the dark.
And decided: the pretending ends here.

What followed wasn’t clean.
It wasn’t curated.
It was a full-body reckoning.

Of who I am.
What I want.
And what I’m here to help other women reclaim.

WHAT I DO NOW:

I guide high-functioning women through identity recalibration.
Not just to do more, but to finally become the version of themselves that doesn’t apologise, explain, or shrink.

This is for the women who already built the thing.
And now want to build themselves.
Cycle-breakers. Leaders. Creatives. Founders.
The ones who don’t need another plan.
They need a new pattern.

Inside my work, we walk the path from performance to presence.
From proving to pulsing.
From surviving to signal.

IF YOU’RE STILL READING THIS...

You already know this isn’t just copy.

It’s a remembering.

That you were never too much.
You were never behind.
And you were never meant to contort for your success.

This isn’t personal development.
This is personal return.

Ready?

Start with YOU 2.0. Or DM me “I’m in” — and we’ll find the thread together.